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Channel: Richard R. Shapiro » making customers feel special
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What Can You Learn from a Fortune Cookie?

I love to eat Chinese food. I enjoy the variety; all the soups, noodles, stir-fried vegetables and of course opening the fortune cookie at the end of the meal. It’s like finding that special treasure...

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Is it Possible to Make Customers Feel Special?

Yes! It is possible to make customers feel special, but not easy.  Customers crave human interaction that leaves them with the feeling that associates really do care about them. When a representative...

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